Lifelong’s proven track record of launching and scaling categories in the D2C spectrum, coupled with Thrasio’s expertise in acquiring and growing e-commerce businesses, paves a promising path for Lifelong, A Thrasio Company, a technology-first, next generation consumer goods company in India, to accelerate the growth and success of your e-commerce business. We predominantly build, acquire, and accelerate the growth of commerce businesses. We use data science, logistics expertise, and marketing proficiency, and scale up the business, making sure you, the seller, take the exit to extraordinary. We will launch brands acquired by Thrasio on the global stage, in the Indian market, bringing the world to India.

Our Story


Our Story


In 2015, Lifelong Online started out with a simple dream - to be a part of every Indian home. From then to now, we have grown to be India’s leading D2C consumer durable brand. Keeping the modern Indian consumer at the heart of every product design and delivery, we have a significant presence across diverse product categories. Today, our products are an integral part of 5 million households in India. Our deep integration with Amazon, Flipkart, and other online marketplaces gives us a keen understanding of the inner workings of the online retail ecosystem. Our robust digital logistics network and our pan India customer service network, ensures that we can serve over 15,000 pin codes across 10,000 cities, towns and villages in India.

Founded in 2018, Thrasio is a US-based next generation consumer goods company reimagining how the world’s most loved products become accessible to everyone. Thrasio has acquired and operates over 200 brands with thousands of products. With a vision to be a part of India’s undeniable growth trajectory, Thrasio invested in Lifelong to form Lifelong, A Thrasio Company, to acquire India’s most promising e-commerce brands and accelerate their growth.

Our Story